Cars 24 Outbound Lead Generation BPO Campaign

Project Proposal: Cars 24 Outbound Lead Generation BPO Campaign

1. Introduction

This proposal outlines a lead generation campaign for Cars 24, targeting car owners through outbound calls. Your call center will leverage a team of dedicated agents to connect with potential sellers and convert their interest into qualified leads.

2. Project Objective

• The primary objective of this project is to generate a high volume of outbound leads for Cars 24. We aim to connect with car owners who are interested in selling their vehicles and convert their interest into confirmed leads.

3. Target Audience

• The target audience for this campaign will be car owners in India, identified through a specific data set provided by Cars 24. This data set may include factors like car age, mileage, and location.

4. Call Center Services

Your call center will provide the following services for this campaign:

• Outbound Calling: A dedicated team of agents will make outbound calls to the provided data set.
• Lead Qualification: Agents will engage with car owners, assess their selling intent, and gather relevant details about their vehicles.
• Lead Conversion: Upon confirmation of selling interest, agents will convert the interaction into a qualified lead for Cars 24.

5. Resources and Training

• Training: We will provide comprehensive training to your agents on Cars 24’s selling process, product knowledge, and effective communication skills for outbound lead generation.
• Infrastructure: All resources required to run the campaign, including workstations, softwares, and telephony equipment, will be provided by our call center at a cost.

6. Payment Structure

• Pay Per Lead: You will receive a fixed payout for each qualified lead generated and confirmed by Cars 24 alongwith a fixed payout per seat.
• Payment Schedule: Payments will be made on a monthly basis, directly deposited into the call center’s bank account.

7. Project Timeline

• Proposal Acceptance: Upon acceptance of this proposal by Cars 24, we will initiate the recruitment process for agents.
• Training & Development: A comprehensive training program will be conducted for the selected agents.
• Campaign Launch: The outbound calling campaign will be deployed immediately following the completion of agent training.

8. Key Performance Indicators (KPIs)

• Number of Outbound Calls Made
• Lead Conversion Rate
• Cost Per Lead
• Client Satisfaction

9. Advantages of Our Call Center

• Experienced Team: We possess a team of experienced and well-trained agents skilled in outbound lead generation.
• Scalability: We can readily scale our operations to meet the increasing demands of the campaign.
• Quality Assurance: We have a robust quality assurance process in place to ensure consistent call quality and lead qualification.
• Reporting & Transparency: We will provide Cars 24 with regular reports on campaign performance and key metrics.

10. Conclusion

We are confident that our call center’s expertise and experience in outbound lead generation will deliver exceptional results for Cars 24. This campaign promises to be a valuable partnership, generating a high volume of qualified leads and propelling Cars 24’s growth objectives.

We welcome the opportunity to discuss this proposal further and answer any questions you may have.

Center On Boarding Process: 

We follow a simple onboarding process for new call centers. Usually, a new call center gets started within 3-5 days. The steps involved in onboarding are as follows : 

1. Signing the letter of Intent 
2. Signing the contract 
3. Scheduling training
4. Training 
5. Assessment of the team
6. Going Live